Discovering your brand
Your brand has its identity, you want it to be a bearer of values, mastering its image is a constant struggle. The communication that you do around it is decisive to establish its legitimacy. Before starting our work of transposing your brand into musical selection, it is essential to communicate to us each element constituting its positioning.
The creation of sound identity
From the elements provided, a Playlister is designated, it begins by roughing up the material by first selecting the musical trends closest to the spirit of your brand (fashion, trendy, classic, luxury, sport ...) then it will refine the selection according to his musical perception. Each element is taken into account, the instruments, the BPM, the energy, the mood ... This phase is called "pre-selection"
The sound designer will now refine the pre-selection according to his sensitivity, concretely he will extract the titles that will represent your brand. We are now in the "pure artistic" phase. To give you an idea of how to make a playlist of 100 songs (approx. 7 hours of music), listen to almost 1,000 songs from the pre-selection phase, which represents around 66 hours of music. listen. It's time to move on to creating playlists, taking into account the days of the week and the hours of the day.